Water Words that Work

Water Words that Work

Join renowned marketing expert Eric Eckl for this engaging training.

Make a splash with your communications! Relearn the language that everyday citizens use and you will become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans.

  • Part 1. The Perils of Preaching to the Choir. Learn how and why most environmental messages miss the mark. After completing this training, you will be able to spot the signs of “preaching to the choir” and recognize when you are sending messages that go over your target audience’s head.
  • Part 2. The Environmental Message Method, Steps 1-4. Learn to transform professional level conservation writing into messages that are suitable for everyday citizens. You will learn steps 1-4 of the “Environmental Message Method:” Begin With Behavior, Foolproof Photos, Swap the Shoptalk, and the Words That Work.
  • Part 3. The Environmental Message Method, Steps 5 and 6. You will learn to incorporate storytelling techniques into your message, and how to measure the reading level of your materials and determine if it is a good fit for your audience.


Why you should attend
For those who train in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads – to turn passive “environmental awareness” into pro-environmental behavior. Eric Eckl’s methods will help you create and deliver messages that will reach your target audience and inspire them to action.


Registration and Course Logistics

For those who are traveling from out of town, overnight accommodations are available for a reasonable fee at the Ohrenshall Guest House at the Romberg Tiburon Center. 

This workshop will be hosted at the beautiful Bay Conference Center, overlooking the San Pablo Bay. Catered lunch and light breakfast with coffee will be provided. There is ample parking at this location, and carpooling is encouraged.

If cost is an issue for you or your organization, please contact the event organizer for more information about applying for a scholarship.

Please contact Heidi Nutters, Coastal Training Program Coordinator, if you have any questions at heidin@sfsu.edu.


October 8, 2015 @ 9:30 am – 3:30 pm


Bay Conference Center
3152 Paradise Dr
Tiburon, CA 94920


$150, Scholarships available upon request